AUDI ANNOUNCES 2008 R8 U.S. PRICING

Mar 29, 2007 – AUBURN HILLS, Mich. – Audi of America, LLC announced today pricing for the all-new 2008 R8 sports car. The R8 with a six-speed manual transmission will have a manufacturer’s suggested retail price of $109,000 when it launches this fall in the United States. Models equipped with the six-speed R tronic automatic gearbox will start at $118,000.

The R8 is the first mid-engine sports car Audi has ever produced. With a 420 hp V8 4.2L FSI engine and rear-biased quattro® all-wheel drive system, the R8 has the performance capabilities unlike any Audi before it. With a zero to 60 mph time of 4.4 seconds and a top speed of 187 mph, the R8 is the fastest Audi ever produced. The lightweight aluminum frame and body and 44:56 front-to-rear weight distribution give the R8 tremendous handling capabilities, with the balance expected of a mid-engine sports car.

Standard luxury features include Audi magnetic ride, automatic bi-xenon headlights with LED daytime running lights, LED taillights and LED engine compartment lighting. 19-inch alloy wheels, automatic climate control, power and heated leather/Alcantara sport seats, cruise control, Sirius® satellite radio, and nine-speaker audio system. An optional Convenience Package includes Audi parking system advanced with rearview camera, Audi hill hold assist, a six-disc CD changer, HomeLink®, Bluetooth® phone prep, auto dimming exterior mirrors, and a storage package.

Stand alone options o­n the R8 include a 12-speaker, 465-watt Bang & Olufsen® sound system, Alcantara headliner, Audi navigation plus, an upgraded Leather Package, and Enhanced Leather Package which includes a leather covered dash and interior trim pieces, metallic/pearl effect paint, carbon fiber sideblades, body color sideblades, and the previously mentioned R tronic automatic gearbox. These options allow R8 owners to personalize their sports car to make it an even more exclusive vehicle than it is right from the hand-assembly plant in Neckarsulm, Germany.

Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; and the all-aluminum Audi A8; and the new V10-powered S6 and S8 performance sedans.

Audi of America to show at SEMA for first time

– New Audi After Sales products and technology to be unveiled
– Audi Autonomous TTS Pikes Peak demo planned for Nov. 2
– Audi vehicles, plus R8 Custom Spyder by STaSIS Engineering to be shown

HERNDON, Va., Oct 20, 2010 – Audi of America today announced that it will exhibit — for the first time ever — at the SEMA Show, the premier automotive specialty products trade event in the world, Nov. 2-5, 2010, in Las Vegas, Nevada.

“We’re thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment,” said David Tait, Audi’s lead After Sales executive and spokesman on the SEMA project.

“We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well.”

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STa?SIS Engineering equipped with a supercharged engine (5.2 FSIV10 – 710 HP).

A demonstration of the Autonomous Audi TTS Pikes Peak is planned for Tues., Nov. 2, at 3:40 pm, just outside the North Hall. (More details to follow.)

A full complement of Audi of America / After Sales news and information will be distributed during the show, and posted on www.audiusanews.com.

The exhibit will also be equipped with special, extreme sports Audi gear.

“Let’s just say we’ll have a few distinctive, concept items on the stand that definitely won’t
disappoint the unique SEMA audience,” he added.

In addition to a record vehicles sales year, Audi After Sales has expanded its portfolio of Genuine Audi Accessories offerings leading to an all-time record sales year in both its parts and accessory business within the U.S.

September 2010 sales of Audi cars and SUVs marked the sixth record month of 2010, and also represented the best third quarter ever in Audi U.S. sales history. The September results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

The Audi of America SEMA exhibit will be located in the Mobile Electronics Area of the Las Vegas Convention Center’s North Hall, Booth 11245.